We’re Permanent Equity, not private equity.
We steward companies that care what happens next.
How can you sell equity without selling out your brand, team, and community? Keep reading…
What happens next?
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Doing more of what works.
Maintain brand promises to customers, suppliers, and your community.
FOR YOUR COMPANY
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Retain your team and maintain your culture.
And continue building the team, with greater access to strong talent.
FOR YOUR TEAM
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Make plans that best serve your family, team, and your own ambitions and timeline.
FOR YOU
How can everyone win?
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Generational Investment
Permanent Equity invests out of a 30-year, $300 million fund, rarely uses debt, and has never sold an investment.
Learn more about How Our Funds Work and Our Views On Risk.
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No Harm
Permanent Equity invests in companies that are already successful. This means our first obligation is to not screw things up.
Learn more about why we prioritize Do No Harm.
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Growth Without Goals
Permanent Equity invests to keep building a profitable business, not to flip it. This means intentional choices about when and how to grow. Because whatever we build we are responsible for.
Next Steps
Start a Conversation
Learn More
The Messy Marketplace: Podcast and book about selling a company
Instant Appraisal: Confidential risk-weighted calculator that provides a rough range of valuation
Investment Criteria: Review how and where we invest