Orbit Frequency
Less Common, but High-Impact.
Typically shows up in more mature or fast-scaling small businesses ($5M–$50M+), especially those investing meaningfully in growth. May start as a "player-coach"—part strategist, part hands-on executor.
Mission Zones
High-growth E-commerce or DTC Brands
Private Equity-backed Businesses
Niche B2B Firms with long sales cycles
SaaS & Tech Startups
Agencies & Service Providers scaling past found-led-marketing
Daily Flight Plan
Set and oversee marketing strategy across all channels
Manage team and/or contractors (design, content, performance)
Align marketing with sales, product, and executive goals
Track, report, and optimize key metrics (CAC, LTV, MQLs)
Lead brand, messaging, positioning, and customer research
Own the marketing budget and ROI
Core System Requirements
Strategic thinker with cross-channel marketing experience
Deep understanding of marketing funnels, metrics, and attribution
Leadership and team-building skills
Strong grasp of content, paid media, SEO, email, and brand
Data-driven, with creative instincts
Bonus: HubSpot, GA4, Webflow, ad platforms, basic UX/design chops
Mission Briefing
Title: Head of Marketing
Reports To: CEO, CRO, or COO
We’re seeking a Head of Marketing to lead our growth efforts, build our brand, and generate meaningful demand. You’ll take full command of strategy and execution—from high-level planning to hands-on optimization.
Duties
Own and evolve our marketing strategy
Manage campaigns across web, content, email, and paid media
Build and lead a small but mighty marketing team
Work closely with sales and product on messaging and positioning
Report on performance and drive ongoing experimentation
Oversee marketing budget and vendor relationships
Requirements
7–10+ years in marketing, with leadership experience
Proven ability to scale marketing systems and teams
Strong mix of analytical and creative skills
Comfortable operating in both strategic and tactical modes
Prior experience in [industry] or high-growth businesses is a plus
