Orbit Frequency

Moderately Common.

Often hired once a small business is ready to scale its customer acquisition or brand presence. Usually appears after $3–5M in revenue or when outbound marketing becomes a strategic priority.

Mission Zones

E-Commerce & DTC Brands

Franchises & Multi-location Businesses

SaaS & Tech Startups

B2B Service Firms

Manufacturing (with branded products)

Daily Flight Plan

  • Plan and execute marketing campaigns

  • Manage website, email, and social media content

  • Analyze performance data and optimize strategies

  • Coordinate with contractors (designers, copywriters, etc.)

  • Collaborate with sales and product teams

  • Maintain and grow the company’s brand presence

Core System Requirements

Strong writing, communication, and storytelling skills

Experience with digital marketing tools (e.g., Google Ads, Meta, SEO, and HubSpot)

Data fluency – comfortable with analytics and KPIs

Project management skills for coordinating campaigns

Creative mindset with a testing/iterating habit

Bonus: Design chops, light HTML/CSS, or marketing automation experience

Mission Briefing

Title: Marketing Manager
Reports To: CEO, Head of Growth, or Revenue Leader

We’re looking for a scrappy, creative, and results-driven Marketing Manager to take our brand and campaigns to the next level. You’ll lead strategy, create content, run campaigns, and make sure the right people find and trust us.

Duties

  • Build and manage marketing calendar

  • Create and launch campaigns across digital channels

  • Own website and content updates

  • Track and report performance of marketing efforts

  • Coordinate with outside vendors and contractors

  • Maintain brand consistency across all touchpoints

Requirements

  • 3–7 years in a marketing role

  • Strong grasp of inbound and outbound tactics

  • Experience with marketing analytics and A/B testing

  • Comfortable writing copy and briefing designers

  • Self-starter who thrives in a fast-moving environment

Launch Sequence