Episode Sarah George Episode Sarah George

Rule #1: Do No Harm - Permanent Approach (Ep. 3)

Brent and Mark sit down with David to discuss Rule #1 in the Permanent Equity Approach to stewarding companies that care what happens next. It's both essential and aspirational. Also Brent makes repeated ginger jokes (Mark and David both have red hair) and Mark explains why he's the Darth Vader of Permanent Equity.

Essay: Rule #1: Do No Harm

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Featuring: Brent Beshore, Mark Brooks, and David Cover.

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Episode Sarah George Episode Sarah George

Growth Without Goals - Permanent Approach (Ep. 2)

Brent bares all! Well, sort of. David sits down with Permanent Equity founder & CEO Brent Beshore. What starts as a conversation about the Permanent Approach to planning and growth evolves into Brent sharing about his faith journey, telling his most embarrassing moment with an investor, offering tips for sellers who are starting to think about what happens next, and more.

Essay: Why Plans Don’t Work Out

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Featuring: Brent Beshore and David Cover.

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Episode Sarah George Episode Sarah George

What Happens Next - Permanent Approach (Ep. 1)

Permanent Equity stewards companies that care what happens next. When it's time for an owner to start thinking about what happens next for their company, family, employees, and customers, what are their options? It can be an isolating and intimidating responsibility. The Permanent Equity team talks about what options the seller faces and what "next" can look like with the Permanent Approach.

Essay: Goodbye Boring Businesses. We Invest In Companies That Care What Happens Next.

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Featuring: Brent Beshore, Emily Holdman, Mark Brooks, and Tim Hanson.

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