• Companies don’t stay small on purpose. So how can you scale faster? Anu Hariharan of YCombinator discusses the growing pains of going from start-up to success, how to grow as a builder and a manager, the importance of ruthless prioritization, and shares new technologies to help SMBs unlock their operations, and customer support.

    LINKS & MENTIONS FROM THIS EPISODE

    Tech to help SMBs:

    Brex https://www.brex.com

    Stripe Atlas https://stripe.com/atlas

    Gusto https://gusto.com/product

    Amplitude https://amplitude.com

    Mix Panel https://mixpanel.com

    Live Flow https://www.liveflow.io

    Keeper https://www.keeper.app

    Plan Grid https://construction.autodesk.com/products/autodesk-plangrid-build/

    Mutiny https://www.mutinyhq.com

    Canva https://www.canva.com/

    Other Mentions by Anu:

    DoorDash https://www.doordash.com

    Faire https://www.faire.com

    NVIDIA https://www.nvidia.com/en-us/

    Boom https://boomsupersonic.com

    Bitcoin: A Peer-to-Peer Electronic Cash System by Satoshi Nakamoto https://bitcoin.org/bitcoin.pdf

    CONNECT

    Learn more about Anu’s role as Managing Director of YC Continuity Fund https://www.ycombinator.com/continuity

    Anu on twitter https://twitter.com/anuhariharan

    Anu on LinkedIn https://www.linkedin.com/in/anuhariharan/

    Brent on twitter https:/https://twitter.com/BrentBeshore

    Brent on LinkedIn https://www.linkedin.com/in/brentbeshore

    David on twitter https://twitter.com/DavidACover

    David on LinkedIn https://www.linkedin.com/in/david-cover-318752230/

    Visit https://www.permanentequity.com/ for more

    Sign up for our weekly newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletters

    Sign up for a new daily newsletter from our very own Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions

    TIMESTAMPS

    0:00 Who Is Anu?

    5:00 This One Time at Capital Camp

    6:19 Characteristics of a Successful Founder

    11:01 The Two Stages of Scaling

    13:02 Biggest Mistakes Founders Make

    17:12 Hiring From the Outside vs Internal Development

    20:37 Learning How to Deal with People

    20:04 Builders vs Managers

    27:16 How to Hire a Builder

    30:39 Why Do Companies Fail?

    32:35 What Silicon Valley Has Lost

    34:51 Dealing With Stress

    37:22 What it Takes to Succeed

    40:47 Helpful Tech for SMB

    46:54 Emerging Technology

    48:33 Lightning Round Hariharan Hot Takes

    60:43 How to Win in 2023 and Beyond

    64:24 What Drives You

    66:36 Where We're Going

    68:01 Legal Disclaimer

    EPISODE CREDITS

    Produced by David Cover

    Intro music by David Cover, Andy Freeman, Rhett Johnson, & Andrew Luley

    Outro music by Jees Guy

    LEGAL DISCLAIMER

    This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

In a recent Outside Insights episode of Permanent Podcast, guest Anu Harihan, Managing Director and Partner at Y-Combinator, talked with Brent Beshore and David Cover about how best practices from Silicon Valley map onto Main Street. In her work with YC’s Continuity Fund with companies like Boom, Instacart, and Gusto, Anu has firsthand experience with what makes for a successful founder, what it takes to scale, and how to bring in outside talent – and while her work is with startups and growth stage companies, many lessons translate to the SMB sphere. 

For Anu, one key to hiring for growth and for a long-term mindset is figuring out whether someone is a manager or a builder. 

I haven't seen a stage of a company where you would say, "Let me just hire for a manager and not a builder." Having that builder mentality goes a long way, no matter how much you scale… If I had to err on the side of always hiring a builder who can also be a manager, I'd choose that path versus hiring a manager who cannot be a builder.

There are benefits in having leaders who can both corral and organize and build new things. And, there are real dangers if you become a roadblock to scaling as either a manager or a builder. But there’s an additional, specific threat to hiring a pure manager: They’re not going to be able to get back in the trenches if things go sideways. 

It's important to know how to manage and lead teams and put systems and processes in place so you're not always in the weeds. But companies always go through tough times, and if you have a builder on your team as a leader, they will not be afraid to go into the weeds. That usually raises the bar of the entire team…

Companies that relax and have too many managers of managers who are not in the weeds take too long to respond to critical issues, and that's usually when the company starts going a little sideways. Hire for the builder, but you also have to be careful that the builder is not the roadblock. You don't want a micromanager with 200-300 people reporting to them, and he or she has to approve everything. You don't want that. 

You need a builder who's also a great manager as a senior leader – who's willing to delegate, who's willing to put systems in place so that the velocity with which the organization is shipping is still fast. 

If you’re a small business owner, how do you identify and hire a builder to help grow your company? What questions and follow-ups can you ask to understand whether they’re ready to roll up their sleeves and do the work? And how do you align incentives to make a position attractive to the builder you want and need?

  1. “Dig deep into their prior experience.” Keep asking, “What did you do?” to get past what the team did or what the company did to what their specific initiatives, contributions, and impact were. Try asking:

    • Who came up with the idea?

    • How big was the team when you started?

    • Over the X years that you built [the project, the department, the product, etc.], what was the exact impact of the initiative?

    • What did you do to drive impact?

    Tip: Look out for surface-level answers. If they don’t know the details, it might be because the team did most of the work. But if you keep asking “What?”, “Why?”, and “How?”, at some point their answers will plateau. You want to make sure they don’t plateau too quickly.

  2. “If they’re really a builder, they’ll have already used your product or services… A willingness to go deep to understand the product and the service indicates that someone is a builder.” So bring someone on for a week and let them work with you as a contractor or a consultant. You can quickly get a read on:

    • How open are they?

    • How much do they engage with the team?

    • Are they waiting for someone to give instructions?

    • Are they learning on their own?

    • How do they ask questions?

    • How do they approach problems?

    Tip: Some people are great at interviewing. They can game the system. So give people homework – 70-80% of the people won't do the homework. That’s a sign.

  3. “The test of a great builder is whether they want equity or cash. Builders want equity. They believe in what they're doing. They want to see the upside of what they're doing. They want to play a role.” Finding someone who wants a share of the work they believe in is a good indication that you’ve found a builder. It’s also an opportunity to create a compensation package that aligns incentives. Consider:

    • Part equity

    • Part upside

    • Compensation based on metrics/incentives/goals

    Tip: Make sure that any equity-based or equity-like compensation makes the link between the performance of the business and their personal finances clear.

Being a founder is like getting punched in the face every day. It’s a roller coaster. It’s a knife fight. Whatever the metaphor, it’s stressful. Anu’s advice is to acknowledge the stress – and not to go it alone.

It's very important to be human. It's okay to acknowledge that it's stressful. A team of coaches, including therapists, goes a long way. Having a peer group of other founders really helps. People underestimate it, but it's one of the biggest benefits of going through YC. Founders will tell you, "I never feel alone. I can talk to another founder and realize, geez, they're all going through the same issues."

And, don’t forget the builders – people who will get in the trenches with you, do the work, build the team, dive into operational and process improvements, and put systems in place – to grow your company with you. 


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