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The Wrong Way to Profit

Why AI Can’t Beat the Market

What Happens After You Die

More CIMple Truths

Permanent Equity’s Secret Formula

Man United, the Cowboys, Buffett, and Ice Cubes

Why is Insurance Legal?

How to Conquer the World

Stupid Accounting Tricks
I enjoyed this SEC enforcement action against electronics manufacturer Gentex and its CFO Kevin Nash (no, not that Kevin Nash)…

Work in the Real World
Occasionally one of our investors will call us and ask "Hey, how's it going in the real world?" which is a clever way of alluding to the fact that…

Brain Arbitrage
Brent (our CEO) called me the other day and said “I had a dream last night that we moved the firm to San Francisco and were wildly successful, so let’s make it happen.”

You Can’t Find What You’re Not Looking For
I think everyone’s aware by now of the kerfuffle involving the Chinese spy balloon that went right over Permanent Equity’s HQ in Columbia, Missouri…

ChatGPT is Bad at Math
The world continues to be both fascinated and frightened by the ChatGPT AI despite the fact that it’s not very numerate…

CIMple Truths
Look, we have empathy for the analysts at investment banks tasked with putting together lengthy decks about small private businesses (aka Confidential Information Memorandums or CIMs for those not in the know).

Your Downgrade is Not an Upgrade
When he was CEO of Amazon Jeff Bezos was famous for passing along emails from customers to staff when it was obvious the company had done something that wasn’t “customer-centric.”

The Lego Investor
One of the best articles I read recently was about this guy, Dr. Paul Janssen, who spent years building a model of Ohio Stadium (The Ohio Stadium) out of Legos.

If You’re Going to Invest in Ponzi Schemes, Diversify
We had a joke at my old office that Ponzi Schemes would be a great asset class if only someone could appropriately manage the duration risk.

Coffee, a Strong Dollar, and the Reverse Pareto
Our joke with investors is that the biggest risk to our ability to execute our investment strategy is cholesterol.