Mistaking Red Flags for Red Carpets: The Trouble with Services for Smaller Businesses

There are thousands of service vendors ready to “solve your small business problems,” and most of them are awful. Small businesses are frequently choosing from a combination of new and subpar options, often without much guidance. Selection bias is real: the best and most experienced typically don’t work on smaller accounts. Here's how to find a better relationship and enforce partnership hygiene.

Essay: Mistaking Red Flags for Red Carpets: The Trouble with Services for Smaller Businesses

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Featuring: Sarah George-Waterfield