The Process: Initial Buyer Outreach...And Rejection

Written By Sarah George

You've decided on a buyer or group of buyers to whom you'd like to pitch your company. How do you kick-off the process? And once you do, how should you think about rejection if they decide to pass? In this episode, we give you very practical steps on how to reach your potential buyers of choice and how you should think about a buyer passing on your business. Discussion with Brent Beshore and Emily Holdman starts @ 3:47.

Book: The Messy Marketplace

To learn more, follow us on Twitter and LinkedIn.

Don't forget to subscribe to the Permanent Playbook newsletter.

Sarah George
Previous

The Process: Creating A Market of Buyers
Next

The Process: Fielding Offers: Ballpart Valuation, Site Visits, Indications of Interest, Buyer Qualification & Letters of Intent